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Representing a novel approach to the music industry, this book focuses on it as a process rather than an institution. This process is generated between musicians, artist managers and music companies as they seek to convert original texts created by musicians into successful symbolic goods. The book establishes an historic context for this work in the rise of Music Hall, and traces the links between the informal and tacit knowledge generated by music entrepreneurs in the nineteenth century to present-day brand conscious stars such as Jay-Z and Beyonce. Michael L. Jones discusses the practices of artist managers and the changes in recording contracts which have seen the rise of the '360 degree deal' as one of the key consequences of the impact of digitization on the recording industry.