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Based on a total of 18 months of fieldwork in Shaanbei (northern Shaanxi province), this is the first book-length ethnographic case study of the revival of a popular religious temple in contemporary rural China. The book reveals that "doing popular religion" is much more complex than praying to gods and burning incense. It examines the organizational and cultural logics that inform the staging of popular religious activities such as temple festivals. It also shows the politics behind the religious revival: the village-level local activists who seize upon temples and temple associations as a valuable political, economic, and symbolic resource, and the different local state agents who interact with temple associations and temple bosses. The study sheds unique light on shifting state-society relationships in the reform era, and is of interest to scholars and students in Asian Studies, the social sciences, and religious and ritual studies.