Kontakt
Wie einkaufen
Versand
Kaufberater
Art and Science of Interpreting Market Research Evidence
Englisch
237 b
30 Tage für die Rückgabe der Ware
Das könnte Sie auch interessieren
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data--sets. With its holistic approach to interpretation and its 10--step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the a holistica research mill. A must--read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Informationen zum Buch
Englisch
